Strategy & Consulting
Marketing Technology Infrastructure and Digital Maturity
Consulting on the optimal integration of the marketing technology infrastructure in the company, taking into account individual requirements and the existing technical setup. The current state of digital maturity is defined in order to develop an individual roadmap for the further development of the technical infrastructure for digital marketing, also on the basis of best practices. And all of this is done while taking data protection requirements into account.
Marketing Technology Infrastructure
Analysis of the existing technical infrastructure for digital marketing and business. Development of a roadmap for the integration and optimal use of the Google Marketing Platform as well as the linkage with further tools and data sources. Digitl develops an individual inventory with target architecture to define the roadmap for implementation.
Data Privacy
Data protection-compliant use of the Google Marketing Platform under the legal and technical possibilities. Analysis of the current setup with individual recommendations for adjustments for an integration that complies with the General Data Protection Regulation. The legal framework and relevant settings in the tools are presented for this purpose.
Digital Maturity
The Digital Maturity Framework shows companies the progress in developing the technical infrastructure for digital marketing. Digitl works with companies to develop an inventory of the current setup, identify best practices, and develop a roadmap for operational implementation in the coming months.
Marketing Intelligence
Advanced projects to increase the digital maturity of digital companies. Automation of processes in digital marketing, customer life-time value prediction, data hub, CRM integration or custom bidding algorithms for programmatic advertising. Strategic consulting, implementation of projects and also ongoing support and knowledge transfer to enable companies in international competition the optimal infrastructure in marketing.
Learn moreMarketing Intelligence
Advanced projects to increase the digital maturity of digital companies. Automation of processes in digital marketing, customer life-time value prediction, data hub, CRM integration or custom bidding algorithms for programmatic advertising. Strategic consulting, implementation of projects and also ongoing support and knowledge transfer to enable companies in international competition the optimal infrastructure in marketing.