Data Science
Create added value from data
The targeted analysis of data from GMP tools, in particular Google Analytics, and from other data sources with the help of reporting, advanced analysis, marketing mix modeling and predictions. The results from these projects not only provide deep insights into individual marketing and sales issues. They form the basis for data-driven decisions at all levels of the company.
Advanced Analysis
Individual analyses of user behavior and marketing efficiency with Google Analytics, BigQuery and other tools of the Google Marketing Platform. Identification of anomalies, errors and potentials with concrete recommendations for action to optimize websites, apps and marketing campaigns.
Marketing Mix Modeling
Calculation of advertising impact using statistical models to calculate the efficiency of marketing measures. Due to the elimination of 3rd party cookies, marketing mix modeling takes on great significance, as regression analyses and other models can be used to calculate the influence, ROI and also the duration of effect of marketing channels.
Prediction & ML
Automated processes for predicting KPIs such as customer lifetime value, conversion probability or even sales. Calculation and use of data for sophisticated analyses or also use in real time to optimize marketing efficiency.
Dashboards & Reporting
Design of dashboards and reporting processes. From KPI workshops for the structured identification of relevant key figures that influence the company's success to the design of an automated architecture using cloud platforms for the creation of reports and visualization with dashboards.
Marketing Intelligence
Advanced projects to increase the digital maturity of digital companies. Automation of processes in digital marketing, customer life-time value prediction, data hub, CRM integration or custom bidding algorithms for programmatic advertising. Strategic consulting, implementation of projects and also ongoing support and knowledge transfer to enable companies in international competition the optimal infrastructure in marketing.
Learn moreMarketing Intelligence
Advanced projects to increase the digital maturity of digital companies. Automation of processes in digital marketing, customer life-time value prediction, data hub, CRM integration or custom bidding algorithms for programmatic advertising. Strategic consulting, implementation of projects and also ongoing support and knowledge transfer to enable companies in international competition the optimal infrastructure in marketing.