Data Integration and -usage
Marketing Intelligence
Managing data can be challenging - with the support of Digitl, marketers can unify data from multiple sources, including their marketing platforms, CRM and CDP as well as e-commerce solutions, to gather actionable insights. When marketing platforms and cloud technologies are used together, marketing teams can bring valuable business data directly to their digital campaigns.
Marketing Insights
Audience segmentation
Customer experience
Assessment
Project Plan
Identification and prioritization of individual challenges
Creation of a data road-map tailored to the specific needs and infrastructure of the company
Identification of projects and definition of their scope and objectives
Ensuring that the data is available and gathering all relevant marketing data in one place
Data quality check and exploratory data analysis
Creation of insights using custom artificial intelligence solutions/ using machine learning methodologies to analyze customer data and discover insights and patterns
Presentation of the results and activation of the generated insights
