Advanced Media Strategies

    Marketing Intelligence

    Every customer is unique - the Pareto principle states that 20% of a company's customers are responsible for 80% of its revenue. Digitl helps companies set up the infrastructure to automate data preparation, consolidation and analysis to predict KPIs such as customer lifetime value, conversion probability or even margin and use them as predictive audiences automated for activation and/ or optimization with value-based bidding; automates the process of identifying brand-safe, target group-specific environments; helps set up cross-system automated activation processes and much more.

    Arrow Right Automation of Inclusion and Exclusion Lists 
    Arrow Right Custom bidding based on margin data 
    Arrow Right Automated content and performance optimization for YouTube campaigns 

    Project Plan

    Arrow Right Simple Identification and prioritization of individual challenges 
    Arrow Right Simple Identification of the project and definition of its scope and objectives 
    Arrow Right Simple Creation of the project plan and setup of the project management 
    Arrow Right Simple Project execution on the company's technical infrastructure 
    Arrow Right Simple Presentation of the results in a workshop and activation of the project output 
    Arrow Right Simple Implementation of a multivariate testing to evaluate the quality of the result in comparison to previous and/or traditional alternative methods 
    Arrow Right Simple Readjustment as needed and rollout to all relevant activities of the company