Digitl @ OMR -
Meet us at the Festival
for the Digital Universe!
Meet the Digitl team at OMR-
at our own booth in the Google House.
 | Ort |
Hamburg Messe | Karoline |
 | Datum |
06 | 05 | 2025 |
 | Uhrzeit |
ab 09:00 |
Topics
Google Meridian - Marketing Mix Modeling
Google Meridian - Marketing Mix Modeling
CTV - Connected TV
CTV - Connected TV
CDP - Customer Data Platform
CDP - Customer Data Platform
AI - Marketing with Artificial Intelligence
AI - Marketing with Artificial Intelligence
Google Meridian - Marketing Mix Modeling
CTV - Connected TV
CDP - Customer Data Platform
AI - Marketing with Artificial Intelligence
Digitl @ OMR Highlights
Networking
Meet Digitl contacts directly at the Digitl Platinum booth in Google House and exchange information on the latest topics in MarTech.
Demos
Get the latest information on Meridian, CTV, CDP, AI, Google Cloud or GMP - with demos at the booth
Information
Get direct answers and information on the topics mentioned - straight from the horse's mouth. Facts instead of hot air.
Master Classes
Take part in the three masterclasses held by Digitl on the topics of Meridian and CDP - with Fluege.de and Popken Fashion Group on stage
Media efficiency: Google Meridian
Meridian is a marketing mix modeling library from Google that is highly customizable, processes different levels of input data and provides reports and scenarios to support marketing decisions. It can also integrate experiments and reach/frequency data for better results. The Meridian MMM tool can be used to answer questions such as:
- What impact do marketing channels and activities have on sales or revenue?
- What is the return on investment (ROI) per marketing channel?
- How can the marketing budget allocation be optimized for the future?
DV360 in the living room: CTV
Display & Video 360 can exclusively access YouTube content - that's nothing new. What is also not new is that you can access a wide range of TV streaming providers via DV360 and access their inventory directly in terms of programming. What is new, however, is that Netflix has now been added as a new partner - Netflix inventory can now be accessed via DV360. Let us show you the possibilities of CTV using DV360.
Data harmonization and activation: CDP
Every company has a multitude of data silos - very few companies have created a suitable technical infrastructure in which all this data is brought together, harmonized and, above all, activated. This is exactly what a CDP does. Digitl has already set up and implemented a hybrid CDP for many companies - with great success and maximum efficiency for customers. Let us show you the concept of a hybrid CDP and learn from use cases and case studies from this area. Also visit our masterclass together with google and masterclass on CDP and unified customer experience.
Marketing on Steroids: AI
AI has arrived in most areas and is here to stay. In marketing technology, it has been used in many areas for years - usually as a feature. However, the current trend has taken AI to a whole new level and there are almost unimaginable opportunities to make use of it, especially in the (online) marketing sector - we'll show you how. Let us inspire you with the possibilities that already exist, what we have already implemented and let's discuss your use cases.
Am Digitl Platinum Stand im
Google House werden sein:
Meet us here at the OMR
The Digitl stand is located between the two exhibition areas A and B in Karolinenstraße within the Google stand area at the Karolinenhaus. Specifically, we are in the area of the demo and partner stands. So just look for the Google House and we look forward to seeing you there.
