Event Agenda

Friederike has 17 years of experience in data science, analytics, marketing and media. She was Head of Data Science, Research Assistant, Media Consultant and Marketing Manager in agencies, corporations and the public sector. In Hamburg, she leads the Data Science team at Digitl GmbH. She develops data-driven solutions for companies. As a problem solver, she works closely with clients and her team on innovative, statistical and machine learning solutions for complex challenges in digital marketing.

Marcel has worked as a Senior Digital Analytics Consultant with Google Analytics for many years. He has successfully implemented many complex projects with major international companies. As Regional Manager, he is now responsible for business development at Digitl GmbH in the Alpine region and is based in Vienna himself. During his MBA studies, he immersed himself in AI and is responsible for AI initiatives at Digitl and develops AI-driven use cases along the Mar. Tech Stack.

Bernd has held various positions at Google, including Global Accounts Management, Large Customer Sales and Ad Platforms Sales. He has worked with advertisers, agencies, partners and publishers across all industries. Bernd's area of responsibility today includes all advertising solutions offered by Google as well as all teams that support agencies and partners in Germany, Switzerland and Austria. Prior to joining Google, Bernd worked for a leading business and technology consulting firm for 10 years. He is a graduate of the European Business School (ESB) and holds a PhD in Economics from the Leipzig Graduate School of Management (HHL).