Analytics HUB - The online event all about digital marketing

Are you a digital analyst or marketing professional looking for best practices in using the Google Marketing Platform? Then you've come to the right place.

In our webinar series, you will gain valuable insights into the use of GMP tools.

(Please note that this event will be held in English)

online
Location

Remote

Date

03 | 04 | 2024

Time

11:00 - 11:50

In this webinar you will:

... learn everything about Consent Mode.

... see which reports you need to know in order to evaluate your campaign performance.

... understand how campaigns are meaningfully labeled.

... learn how to make cost data available to optimize ROAS.

Consent Mode V2

In the last few weeks, Consent Mode V2 has been made mandatory. Caio will explain the effects of this change and show you how to test whether Consent Mode V2 has been implemented correctly.

We show:
  • The advantages of Consent Mode V2
  • How can the function of Consent Mode V2 be tested?
  • Why are there fewer users in the Audience lists since March 6?

Google Analytics Campaign Performance

Marcel will present selected GA4 reports that will help you to find out where new users are coming from, which campaigns lead to sessions and how you can optimize not only revenue but also ROAS.

  • User, Traffic Acquisition und Advertising Berichte
  • Campaign labeling and override
  • How can cost data be imported and allocated?

Expand your knowledge

Learn more about the possibilities of the Google Marketing Platform within 50 minutes and benefit from valuable insights from our experts!

  • Presentations short and to the point
  • Easily accessible via livestream
  • Questions & Answers

Meet the presenters

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"Consent Mode is a game changer that closes data gaps and gives us deep insights."

Caio

Teamlead Digital Analytics

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"Consent Mode is a game changer that closes data gaps and gives us deep insights."

Caio

Teamlead Digital Analytics

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"Understanding the differences in acquisition reports is crucial to correctly evaluate campaign performance."

Marcel

Regional Manager Alpine

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"Understanding the differences in acquisition reports is crucial to correctly evaluate campaign performance."

Marcel

Regional Manager Alpine

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"Google Analytics is not just a tool to measure success; it brings the clarity and direction we need to turn data into insights and insights into action."

Isabelle

Senior Consulant Digital Analytics

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"Google Analytics is not just a tool to measure success; it brings the clarity and direction we need to turn data into insights and insights into action."

Isabelle

Senior Consulant Digital Analytics